Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins

Book Title: Hello, My Name Is Awesome: How to Create Brand Names That Stick

Publisher: Berrett-Koehler Publishers

ISBN: 1626561869

Author: Alexandra Watkins

* You need to enable Javascript in order to proceed through the registration flow.

Alexandra Watkins with Hello, My Name Is Awesome: How to Create Brand Names That Stick

  • The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
  • Don't Call It That: A Naming Workbook (Second Edition)
  • Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
  • Wordcraft: The Art of Turning Little Words into Big Business
  • Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand
  • The Culture Engine: A Framework for Driving Results, Inspiring Your Employees, and Transforming Your Workplace
  • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
  • Contagious: Why Things Catch On
  • Brand Thinking and Other Noble Pursuits
  • The 22 Immutable Laws of Branding